Iced drinks jolt summer coffee sales

James Edward Mills
Wisconsin State Journal

The buzz around Madison this summer isn't just mosquitoes. Area coffee shop owners say that iced coffee drinks have curbed the chilling effect warm weather has traditionally had on the sale of caffeinated beverages.

"We used to see a dip in the summer months. But as of about two or three years ago, that dip went away. It's just steady on now," said Peter Kettler, senior trader for coffee importer Holland Coffee, 3010 Progress Road.

"The only thing that I can think of is the growth of specialty coffee and about how it's become so much a part of so many different people's lifestyles, and also the growth of iced coffee drinks."

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