Tuesday, May 17, 2005

Single Serve Coffee Pod Case Study

Research and Markets: Single Serve Coffee Pod Case Study: The Rise of the One Cup Coffee Trend (Procter & Gamble, Kraft and Nestle)

DUBLIN, Ireland, May 16 /PRNewswire/ -- Research and Markets has announced the addition of Single Serve Coffee Pod Case Study: The Rise Of The One Cup Coffee Trend (Procter & Gamble, Kraft And Nestle) to their offering.

This report on coffee pods forms part of a series of case studies, which explore business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

This report will give you an insight into the methods used by important industry players to give them a competitive edge. It will enable you to identify specific areas for operational improvements and capitalize on the knowledge of experienced companies when entering a new niche or market.

Topics covered in the report include:

SSP machines
SSP issues
US sales drive
Procter & Gamble: Home Cafe
Nestle: Nespresso
Kraft: Tassimo
Conclusions
Research Methodology
Related Research


For more information

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

CONTACT: Laura Wood, Senior Manager of Research and Markets,
press@researchandmarkets.com , fax, +353-1-4100-980

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