Tuesday, May 17, 2005

Coffee People Celebrates
Grand Opening of New Portland Location

Portland City Officials, Habitat for Humanity, Candlelighters and Police
Activities League Join Festivities

WHAT: Grand Opening of new Coffee People coffeehouse -- A
day-long celebration for Coffee People customers with
free coffee, gifts, prizes, special awards and
entertainment.

WHEN: Wednesday, May 25, 2005
5:00 a.m. to 9:00 p.m.
Live music from 5:00 p.m. - 8:00 p.m.

PHOTO OPP: 12:30 - 1:30 p.m.

* Coffee People CEO Rocky Laverty welcomes Portland
Commissioner of Public Safety Randy Leonard

* Candlelighters for Children with Cancer presents
Plaque of Appreciation

* Habitat for Humanity presents Award of Appreciation

* Police Activities League (PAL) presents Certificate
of Thanks

WHERE: 6003 N.E. M.L. King Blvd. (corner of MLK & Ainsworth)

ABOUT
COFFEE PEOPLE: Coffee People was founded in Oregon in 1974 with a focus
on personal guest service and innovative products and
services, and enjoys a distinct personality and fiercely
loyal following throughout the Pacific Northwest that
continues today. In 1999, Coffee People joined the
Diedrich Coffee family. Its creative, local approach and
unique product offerings such as its proprietary
espresso-based drinks and Black Tiger shakes are a
perfect match for the rich, authentic coffee heritage of
Diedrich Coffee. Recognized as a high-end specialty
roaster, Diedrich Coffee now expertly roasts Coffee
People's special blends according to its traditional
recipes.

With headquarters in Irvine, Calif., Diedrich Coffee
specializes in sourcing, roasting and selling the world's
highest quality coffees. The company's three brands are
Gloria Jean's Coffees, Diedrich Coffee and Coffee People.
The company's 200 domestic retail outlets, the majority
of which are franchised, are located in 35 states.
Diedrich Coffee also sells its coffees through more than
460 wholesale accounts including office coffee service
distributors, restaurants and specialty retailers, via
mail order and the Internet. For more information about
Diedrich Coffee, call 800/354-5282 or visit the company's
Web sites at www.diedrich.com, www.gloriajeans.com or
www.coffeepeople.com.

Contact: Erika Price Schulte
(949) 636-4242
epscomm@cox.net

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