Buy the cup: Single-serve coffee systems percolate

By Jennifer Heldt Powell
Sunday, March 27, 2005 - Updated: 12:07 AM EST

There is a revolution brewing in the coffee industry the likes of which hasn't been seen since baseball great Joe DiMaggio hawked the automatic drip coffee maker for Mr. Coffee in the 1970s: single-serve coffee machines.
No more wasted pots of coffee. No more having to brew one high octane and one decaf. No more turning to instant if you want just one cup.
"People don't want a whole pot of coffee and they want a perfect cup of coffee," said Jay Brewer, founder of a Web log dedicated to the single-serve phenomenon.

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