Over 50% of adult Americans drink coffee

REUTERS

NEW YORK: From the kitchen to the coffee shop, more Americans are drinking the black brew breezily nicknamed “a cup of Joe.” So found a survey conducted randomly by telephone in January, which has been taken every year since 1950.

The number of US consumers who drink coffee every day rose to 52% of the adult population, or 112.3m Americans, from 49% a year ago, according to the new industry survey.

That is an increase of 7.4% from the 104.6m daily coffee drinkers aged 18 years or older in ’04, showed data from the National Coffee Drinking Trends ’05 survey taken by the National Coffee Association of USA.

“Americans are taking notice of coffee like never before — turning new attitudes into daily behaviours,” Robert Nelson, president and chief executive officer of the NCA, said in a statement, adding “Already enjoying a wider variety of coffee options to fill new roles throughout the day, consumers now seem to be making a good thing daily.”

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