Straight Line: Family grows and roasts coffee beans

By Sherry Youngquist
Winston-Salem Journal Reporter

Direct from the farm is the secret to this family's business.

The Honduras Coffee Co. - a partnership between Dale and Melanie Firebaugh and their daughter and son-in-law Amy and Armando Contreras - brings coffee beans directly from Contreras' fourth-generation coffee farm in the Comayagua Mountains of Honduras into the United States.

The beans, which never land in a middleman's hands, go directly to an uptown Stuart, Va., storefront where the Firebaughs take wholesale orders and roast the beans just before shipping. The result, the Firebaughs said, has been a steadily increasing demand.

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