Wednesday, September 08, 2004

Starbucks to Sell Salvadoran Coffee

SAN SALVADOR (Reuters) - Starbucks Corp., the world's largest coffee retailer, has chosen Pacamara, a specialty coffee from El Salvador, to sell in its 8,000 stores worldwide, Salvadoran officials said on Sunday.

The coffee grows in the Montecarlos finca, atop a volcano in the eastern Ahuachapan mountains. Starbucks chose it as part of its new "Black Apron" program promoting smaller batches of beans it claims are the best in the world, according to Ricardo Espitia, director of the Salvadoran Coffee Council.

The distinction will help El Salvador recapture the prestige of its beans, he said.

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