Boise-based Moxie Java looks to a future worldwide

The Associated Press

BOISE -- Customers of Moxie Java are very familiar with the local company's slogan, "Take a moment to moxie."

But owner Rick Dean is hoping coffee drinkers around the world will take advantage of the moment.

Dean is putting up a million bucks for a new world headquarters building for Moxie Java International in the Boise area and hopes to be serving up cups of coffee with the quirky name at more than 300 new franchised locations worldwide by 2008.

It is a lofty goal when one considers the company has only 70 locations now -- including a location in Twin Falls' Red Lion Canyon Springs Hotel -- while on almost every street corner in America there lurks an 800-pound caffeine-charged gorilla that goes by the name Starbucks.

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