Brazil coffee barons target China

BBC News World Edition

Brazil's coffee industry is hoping to develop a lucrative new market by wooing China's 1.3 billion tea drinkers away from their favourite beverage.
Joao Antonio Lian, head of coffee exporters' body Cecafe, has called on the Brazilian government to help promote the drink in China.

He proposed sending free samples to China using government stocks.

Mr Lian's suggestion coincides with a trade visit to China by Brazil's President Luiz Inacio Lula da Silva.

He told Reuters that cost was the main factor hindering coffee sales in China, where annual consumption is limited to half a million 60 kilogramme bags - the standard unit in the international coffee trade.

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