Nescafé continues to roast coffee rivals

Today some 3,900 cups of Nescafé are drunk every second, with the trend ever upwards.

The soluble coffee from the house of Nestlé has spread its aroma to many parts of the globe since it was introduced on the market in 1938. But commercialisation of the product at the outset was not an “instant” hit.

Its origin dates back to a time when Brazil was at a loss to know what to do with its surplus of green coffee.

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