Peru Counts Cost of 'Bad Coffee' Image

By Robin Emmott

LIMA, Peru (Reuters) - After years of trying to improve its coffee, Peru is unable to change its image as a low quality bean producer, losing it valuable dollars on world markets every day, according to a top coffee official.

Like fellow arabica producer Honduras, Peru receives between five and six dollars less than the daily price offered on the New York market for every 100-pound (46-kg) bag sold, at a time when a slump in world coffee prices makes every extra cent crucial to growers' livelihoods.

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