Dream of Vietnam's coffee king

"I always dream of building a well- known coffee trademark so that my country can export a large volume of processed coffee, not just green coffee beans," Vietnam' s coffee king Dang Le Nguyen Vu told Xinhua.

Seven years ago, Dang Le Nguyen Vu, director of Trung Nguyen Coffee Co Ltd, was nobody but a medical student whose parents are poor workers. Nurtured by the aspiration to make a fortune for himself and his country by selling processed coffee, Vu, in 1996, opened a coffee roasting facility in Dac Lac -- the kingdom of coffee in Vietnam - with a total workforce of only four, including himself and three of his friends.

Having practically no money and experience, Vu struggled to make his business survive while still having to attend classes. By the time he got a Bachelor's Degree in medicine he had already succeeded in collecting over 30 formulae for roasting, grinding and brewing coffee.

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