Soy-coffee vendor is stirring up interest

New brew is a hot seller with consumers who want health benefits, less caffeine.

By Priya Abraham

Past the soy ice-cream sandwiches and the soy crayons and across from the dancing soybean mascot is the coffee.

Soybean coffee. In French vanilla, Swiss chocolate almond and four other flavors.

The new product, called JavaSoy and developed by Adler Seeds in Sharpsville, is making its debut at the Indiana State Fair.

"It tastes like coffee," said Jeannie Hilland of Rockville, Park County. "I knew they used soybeans in a lot of things, but I didn't know they used it for coffee."

The drink isn't all soybean: It's blended with Colombian Arabica coffee. Brands that have attempted to use only soybeans haven't worked out so well.

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