Monday, July 14, 2003

Indian Coffee Goes Global

S R Kasbekar

Has Indian coffee regained its aroma? Ten coffee growers from Karnataka won the prestigious Italy-based illycaffe’s first Indian Coffee Quality Prize for Espresso coffee instituted for growers of quality Arabica Plantation A coffee beans. The award also means they can supply to illycaffe. It is a recognition that Indian Arabica coffee growers can match the best in the world in terms of positive bitterness and excellent aroma. Now is the time for the Indian coffee industry to move ahead and develop ‘global’ brands like Barista in coffee or Tetley in tea.


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