In El Salvador, Today's Cup of Excellence Coffee Internet Auction Sets Record High Price of $14 pound

(CSRwire) NORWALK, CT - Today, father-and-daughter coffee growers Mauricio Batlle Mena and Aida Batlle of El Salvador broke international records during the country's first ever Cup of Excellence® Internet auction. The pair received $14.06/pound -- for a total of $37,962 for 2,700 pounds -- from bidders Solberg & Hansen for the arabica coffee grown on their Kilimanjaro farm. It is the highest price ever paid for coffee sold via the Internet. Despite the ongoing global coffee crisis, Mauricio and Aida are paying their coffee pickers a wage 50% higher than the legal rate.

In addition to price, El Salvador set other Cup® records as well, for having the greatest number of winning coffees in a first-time Cup of Excellence® competition (31) and for having the first female coffee grower (Aida Batlle) to win first place in any Cup® event.

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