Leaders in Coffee Industry Saluted

Leah Krakinowski
New York
15 May 2003

In New York this week, the non-profit Rainforest Alliance saluted coffee industry leaders, from small Latin-American coffee growers to large retailers like Starbucks, for their environmentally and socially responsible business practices. The Rainforest Alliance has been the driving force behind convincing industry leaders that producing and selling coffee that doesn't destroy forests, endanger wildlife or exploit laborers is good for business. Persuading coffee lovers to pay more for a higher quality bean may be the toughest challenge ahead.

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