New Orleans Coffee Company Builds Innovation out of Tradition

Award-Winning Company Launches New Ground, Whole Bean Coffees

New Orleans, LA – New Orleans Coffee Company, Inc., pioneers of the popular CoolBrew® fresh coffee concentrate, recently launched a new line of ground and whole bean premium coffees.

Steeped in New Orleans’ rich coffee history, the new line from New Orleans Coffee Company upholds the standards of its heritage. The Whole Bean French Roast, Premium Ground French Roast, Premium Ground Coffee and Chicory and Premium Ground Decaffeinated varieties are all made from the finest Arabica beans roasted and ground in New Orleans.

Quality is not the brand’s only distinction. New Orleans Coffee Company’s management team, named “Innovators of the Year” by New Orleans City Business in 2002, developed unique packaging in the form of a silk-screened burlap bag. A stand-out on any shelf, the aesthetically pleasing exterior design invokes a New Orleans feel. Inside, a resealable zipper-lock valve bag guarantees lasting freshness.

“We are excited to launch what we know is a forward progression for our brand,” Adrian Simpson, Marketing Director, said. “From our award-winning CoolBrew coffee concentrate to these ground and whole bean varieties, we are upholding the quality, freshness and uniqueness that New Orleans’ coffee culture is famous for.”

New Orleans Coffee Company’s ground and whole bean coffees will be available initially at Sav-A-Center, large Independents and at select Winn Dixie locations, and retail for $7.99. For more information, log on to www.neworleanscoffeecompany.com
or call toll free, 800-293-3765.