A coffee shop by any other name ...

Toronto Star

What's in a name? Reputation, naturally. And money, of course.

This familiar issue is being played out yet again as Starbucks demands that a small seasonal café in Masset on the Queen Charlotte Islands abandon the ``bucks'' in its HaidaBucks name.

The café's operators claim that ``bucks'' is a reference to the fact that they're all young Haida men.

Starbucks' lawyers say they have a duty to protect the company from any infringement, no matter how small, but they graciously concede the café can continue to use the word ``Haida'' in its name.

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