Your jive on a cuppa joe

Hands-on experience with coffee sleeve messages

By Kathy Prentice

Branding upscale coffee cafés and expanding from independent storefronts into the chains are what’s new in coffee-sleeve advertising.
Life-size posters, free coffee events, samples stuck on sleeves and street teams are some of the options advertisers can use to deliver their messages to the coffee crowd.
To find out how to get your client’s message into the hands of upscale cappuccino customers, read on.

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