Coca-Cola explores entering hot coffee dispensing business
Scott Leith - Staff
Saturday, January 25, 2003
Coca-Cola is brewing up a way to get into the coffee business.
Coca-Cola's fountain unit has been working on a project to test selling hot coffee in restaurants, according to the trade publication Beverage Digest.
Dubbed "Operation Buzz" internally, the project would give Coke a tryout in a large business where it is not a player.
The project remains under consideration and is not a sure thing. But a test run is considered likely for this spring for Coke's fountain unit, which has long been the largest U.S. player in selling cold fountain drinks.
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