Ten Great Reasons for Home Roasting Coffee

Roasting coffee at home is one of the few things that you can do which is truly All Good...

1. Home roasted coffee at home produces the best tasting, freshest coffee possible.

2. You will NEVER have to drink stale or freezer stale coffee again.

3. You only roast as much as you need.

4. Green coffee has a shelf life similar to any other dried bean. When you find one you like, you can stock up with virtually no loss of quality. (Roasted coffee is only fresh for a few days.

5. Roasting your own coffee is frugal. You’ll pay about half as much as roasted coffee for the finest beans available.

6. YOU have complete control. Like it darker? Lighter? A little of each? Create your own favorite blends or enjoy a single origin coffee as it is, straight from the farm.

7. Do you want to make it even easier? We have beans pre-blended to perfection.

8. You only drink decaf? No problem... You can roast your own decaf.

9. Do you want to save the world? Although we choose coffee primarily for its taste and quality, many of our coffees are certified organic, shade grown, or bird friendly. This doesn’t mean that others are not organic etc., just that some have the seal. Ask us about this!

10. Fresh roasted coffee is as good as fresh baked bread, But only takes about ten minutes to make. By the time you’ve done the dishes you’ll have FRESH roasted coffee for the morning.

You have choices. Do you prefer the classic taste of a premium Colombian Supremo or the winey brightness of a Kenya AA? Something wild and exotic like our Red Sea Blend? Or Kona and Kauai coffees grown and picked by Americans in our own state of Hawaii?

Bragging Rights: If you consider yourself to be a gourmand, if you think you love coffee now, Imagine roasting your own, sharing it with your friends and experimenting with the one ingredient of a perfect meal which is often overlooked. Anyone can bring wine to a dinner party… but imagine bringing fresh home roasted coffee, even Jamaica Blue Mountain which you roasted in your own kitchen. That is something special! You can almost smell it now, can’t you?

There are many more great reasons than can be listed here... Ten reasons isn’t even a drop in the cup! Try it. It’s easy. It’s good. You don’t need an expensive machine and you don’t need a lot of training. You can produce coffee today better than you’ve ever tasted in your life.

The Coffee Project