Sunday, August 04, 2002

Online system makes caffeine fix even easier

Order over the Net, pick up 5 minutes later at Starbucks

By Rachel Brand, Rocky Mountain News
August 1, 2002

Could buying a latte from Starbucks be any easier? The company thinks so.

Starting today, the coffee retailing giant will test-market an online ordering system for 60 Denver stores.

In this latest version of clicks-and-bricks retail, customers order through the Internet or a cell phone, and in five minutes, their coffee's ready at checkout. Charged to a pre-arranged credit card number, the drinks come with a 25-cent fee.

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