Friday, August 02, 2002

AN AUSPICIOUS DEBUT: SOKOL CHIAPAS COFFEE COMPANYTM

Long renowned in Europe and Japan, premium—hard bean, fine washed, shade grown, organic—coffee from Chiapas, Mexico’s southernmost state, is finally being made available in the U.S. This mellow, balanced, superior quality coffee will initially be marketed through both retail and foodservice in Classic French Roast, Rich Vienna Roast, Traditional City Roast, Mexican Coffee Liquor & Cream; a certified organic variety will follow soon.

In addition to their unique, superb flavor and aroma, partially the result of expert crafting based on centuries of accrued knowledge and experience, Chiapas beans—grown at the highest altitude in Mexico—meet very stringent environmental criteria. A natural product of sustainable agriculture, they in turn replenish the exceptionally nutrient rich soil nourished by plentiful springs.

Perhaps the most critical aspect of the SOKOL Chiapas story is, however, that company’s special relationship with hundreds of small producers who comprise its cooperative. There are strongly positive geopolitical, and historical, implications: for the first time, these farmers (averaging 4.4 acres each) have been given a genuine stake in their economy.

Now paid double the market value price per pound—well above the norm—they also benefit from profit sharing and are, in fact, participating owners. This has already elevated their living standards significantly and is effectively helping to revitalize an ailing region.

SOKOL Chiapas is committed to expanding its vision of a prosperous homeland, with attendant advantages for all involved. SOKOL & Company, the highly respected U.S. food distributor, has together with its Chiapas partners logged more than 200 years of experience in coffee marketing. The company is proud to introduce its first-rank coffees to the food industry and, thereby, a broad cross section of American consumers with discriminating palates.


For sales information, contact: Sheryl Lynn, Director of Sales, Sokol Chiapas Coffee CompanyTM, 630-371-2659…e-mail: sherylcoffee@aol.com.

For additional editorial information, contact: The Burrell Group, Ltd.,
212-265-6322…e-mail: theburrellgroupltd@msn.com




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