Monday, January 20, 2003

CAFFE D'AUTORE ESPRESSO UNIVERSITY

NEWS
For Immediate Release
Contact: David Heilbrunn
425-283-5058 x13

COFFEE FEST TRADE SHOWS LAUNCHING
“CAFFE D’ AUTORE ESPRESSO UNIVERSITY”
Espresso Extraction Hands-On Training Workshops
At Coffee Fest Las Vegas

Coffee Fest, in conjunction with La Spaziale Espresso Machines and Grinders, is extremely excited to announce the addition of six “Hands on Espresso Extraction” workshops beginning at Coffee Fest Las Vegas, February 28-March 2, 2003. The classes will continue at Coffee Fest Atlantic City, June 6-8, 2003, and Seattle, October 24-26, 2003.

La Spaziale “Caffe D’Autore Espresso University” Hands-On Espresso Extraction Workshops are designed to combine an element of art, culture and the individual stamp of the barista’s personality. The workshops have been created, and are being offered, to help espresso professionals across the country improve their knowledge, ability, and ultimately the quality of the cup served to their customers. The La Spaziale “Caffe D’Autore Espresso University” workshops have been designed expressly to ensure the specialty in your specialty coffee and to guarantee that your customer’s coffee experience is truly special each and every visit.

Workshops will be presented at 12:30pm and 3:00pm Friday, Saturday and Sunday at Coffee Fest Trade Shows. An additional fee of $49 per person will be charged to attend the workshops and attendees must pre-register, as space is limited to 25 in each session.

ATTENDEES WILL LEARN:
· What is an Espresso
· The parameters of an Espresso
· What factors make the perfect Espresso
· How to achieve consistency in the cup
· Maintenance of the Machine and Grinder
· Presentation of the final product.

The La Spaziale “Caffe d’ Autore Espresso University” Hands-On Espresso Extraction workshops at Coffee Fest will be presented by Josep Fiexa from Napoli, Italy. As Training Center Director, Josep has trained more than 3,000 baristas from a variety of coffee shops, retail stores and coffee houses and has also had the opportunity to train many major chains, such as Dunkin' Donuts, Bocatta, Caffe di Roma, Plantaciones de Origen, Jamaica Coffee Shop, as well as many others. His work experience at La Spaziale is focused on, but not limited to: major espresso markets in Spain, U.K., Brazil, Germany, Italy, U.S.A, Switzerland, and Greece. Josep works with the University of Coffee of Napoli, and trains more than 500 baristas every year.

www.coffeefest.com


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