BIGresearch: Coffee Wars, Starbucks Still #1, McDonald's #2 and Rising, Dunkin' Donuts #3

Analysis Profiles McDonald's & Starbucks Coffee Drinkers

COLUMBUS, OH--(Marketwire - May 28, 2009) - McDonald's is waging an all-out assault on the coffee industry, and they seem to be gaining ground in the battle of the baristas. Although Starbucks is still #1 (9.2% of consumers frequent the coffee house most often for their java fix), McDonald's has consistently grown since May of 2007, according to an analysis of BIGresearch's May 2009 Consumer Intentions & Actions (CIA) Survey (http://www.bigresearch.com). With the roll out of a multiplatform ad campaign estimated at more than $100 million, the Golden Arches will likely continue to build momentum.

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