High service roasters do more than just roast coffee

By David Smith • Spill the Beans columnist

The specialty coffee business seems to draw an inordinate number of entrepreneurs who are driven by issues beyond financial motivation.
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Social and environmental issues are regularly championed and emphasized by retailers, roasters and coffee-related media.

Many retailers and quality roasters go above and beyond the necessary and practical issues of business survival and growth by extending their reach into community enhancing projects, both local and global.

Of course, many other (non-coffee) businesses are also intimately involved in helping to make their communities and the world a better place in which to live. But my perception is that the specialty coffee world does a better and more consistent job of heralding and promoting that kind of involvement among its ranks. Several truly high service roasters seem especially devoted to issues beyond their bottom lines.

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