Will we turn to cheap coffee?

Will the economic meltdown and current financial crisis put an end to expensive coffee shops as penniless consumers abandon Starbucks in order to huddle in unheated apartments brewing cheap coffee filtered through socks? Folgers hopes that this will be the case as this roaster is about to debut a big new ad campaign, hoping that now that your retirement fund has evaporated, you'll be interested in a lower-cost coffee experience. And hold onto your threadbare hats, newly poor caffeine addicts: Folgers has just made the "biggest innovation since the launch of decaf..." according to a recent article in the NYT.

We are finally living to see the day where Folgers sells coffee grounds that are the product of a slightly upgraded pre-roast drying process!