Wednesday, September 17, 2008

Starbucks: Ministry of Information

by Scott Reeves

Struggling monolith to serve up news alongside caffeine fix.

Starbucks (SBUX), reeling from the need to close 600 of its stores, plans to serve up news alongside shots of double espresso. Perhaps the rag, entitled The Good Sheet, will spark discussion and maybe even gooey communitarian feeling among its customers.

This is yuckier than last week’s coffee grinds.

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