Struggling Starbucks rolls out new brew

Starbucks is hoping its new fresh-brewed Pike Place Roast will boost sales.

Pike Place is a nostalgic brand for Starbucks and part of CEO Howard Schultz's plan to reconnect with the company's customers and return Starbucks to its roots. The new brew is named after Starbucks' original store-location in Seattle's famed fish market.

Starbucks aims to offer fresher coffee, and Pike Place will be freshly ground and brewed in smaller batches that hold for no more than 30 minutes, the company has said.

Starbucks is marketing the coffee in specially designed cups that use the company's original 1971 logo and brown trim around the white cup, instead of the usual green stripe.

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