Starbucks wants to bring back coffee aroma

By Associated Press

SEATTLE (AP) - Starbucks is introducing a new automated espresso machine and getting back to grinding beans in its stores as the coffee retailer seeks to re-energize its slumping business.

Facing thousands of shareholders eager to hear the company's plans, Starbucks Corp. Chairman and Chief Executive Howard Schultz on Wednesday announced the arrival of the Mastrena, a new machine designed to leave a smaller margin for error in pulling shots and steaming milk.

While likely to disappoint some longing for the return of old-school manual machines, the Mastrena is about seven inches shorter than the machines in stores now, which will make it easier for baristas to interact with customers.

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