George Howell Coffee Company CEO Awarded Better Coffee World Award

ACTON, Mass.--(BUSINESS WIRE)--The Specialty Coffee Association of Europe has just awarded the Better Coffee World Award to George Howell, founder and CEO of The George Howell Coffee Company. “US-based specialty coffee pioneer George Howell, was named the winner of the Better Coffee World Award, the association's highest honour.”

George proudly adds this to his other treasured prize, the Specialty Coffee Association of America Lifetime Achievement Award for his role in raising US specialty coffee quality standards as founder and CEO of the ground-breaking Coffee Connection. In 1999, after working as a consultant for the United Nations for two years, he conceived and co-founded the Cup of Excellence (with Susie Spindler, current executive director), the most prestigious and first-in-the-world coffee competition-internet auction. This program to identify and reward quality farmers is now working successfully in eight coffee producing countries. After leaving the Cup of Excellence in 2002 George founded the George Howell Coffee Company and its brand Terroir Coffee to further promote great farmers’ coffees directly to consumers.

For Those In Search of The Ultimate Cup, George’s outstanding Terroir brand coffees can be ordered direct and received within a few days of roast at www.terroircoffee.com. Commercial buyers interested in learning more about George’s GHH Select Brand produced and packaged specifically for the Café, Restaurant and Retail trade can contact us at info@terroircoffee.com.
Contacts

George Howell Coffee Company
Vince Fedele, 866-444-5282