Sunday, April 23, 2006

Gloria Jeans plans first outlet in Delhi by July

Priyanka Sangani / Mumbai

Gloria Jeans Coffee's, one of the largest coffee chains in the world, will be opening its first outlet in Delhi by July this year.

Speaking on the sidelines of the Franchise and Retail Expo, Gaurav Marya, president, Franchise India Holdings, which is also the main consultant to the group in India, said the chain was planning a total of 750 outlets in the country over the next five to seven years. Of these, 150 would be set up within the next two years.

Marya said that there would be a couple of factors which would differentiate a Gloria Jeans outlet from the other coffee chains, notably the quality of the coffee (the company uses the top two per cent of the coffee produced in the world) and the service standards and ambience.

“The idea is to offer a five-star coffee shop experience, but at affordable rates. The chain would recognise the customers and their preferences,” he said.

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