Wednesday, April 05, 2006

Coke said brewing Starbucks challenge

TONY WONG
BUSINESS REPORTER

Coca-Cola North America is attempting to get a lucrative piece of the coffee drinker's market by launching a new retail store in Toronto in what could be seen as a challenge to Starbucks Corp.

With pop consumption declining in North America, the beverage giant is looking at ways to expand its offerings, and is on the verge of opening a large retail-oriented store in Toronto as part of a test market, real estate sources say. And the bottler seems to be going after the upscale Starbucks customer.

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