Why is a French press a great way to brew?

There are four key ingredients to a good cup of coffee. The first is freshly roasted, freshly ground coffee. The second is the water's temperature — it should be just off of a boil — around 192° to 204° F. Third, the surface area contact of the water to the coffee. And finally, the fourth is contact time.

Very few brewing processes can achieve all four of these. But a French press does. First explain to your customers that in order to brew the best cup of coffee, they should buy their favorite coffee. Then deliver the right temperature water to the French press for brewing. Remember, the water's temperature is important because the hotter the water, the better the flavor extraction. French presses provide the most surface area contact of any method, allowing the water to completely surround the bean extracting all the essential oils that give the coffee bean its body and structure. Timing is important to complete the extraction for a French press — it should be four minutes.

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