Saturday, March 11, 2006

Coke Plans New Coffee Drinks

Coca-Cola Co. will launch a coffee-infused soft drink in various world markets in 2006, and is working with chocolate maker Godiva on a rich, ready-to-drink coffee, due out in the spring, according to reports from Reuters and Beverage Digest .

Coca-Cola Blak, a combination of Coca-Cola Classic and coffee extracts, will launch in France in January before being rolled out in the United States and other markets during 2006. A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

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