Will Starbucks's drive-through service hurt image?
By STEVEN GRAY
The Wall Street Journal
RANCHO CUCAMONGA --As the company that popularized the $4 cup of coffee pushes beyond its urban roots to caffeine freaks in the suburbs and rural America, a big question is brewing: Can the upscale Starbucks image — painstakingly cultivated with strong coffee, soft chairs and hipster music — survive the drive-through window?
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posted by Robert @ 1/08/2006
1 Comments
1 Comments:
hmm..not sure if it'll fly...for me personally, i go to starbucks and similar cafes for the atmosphere and couches!! i figure the price i pay for the coffee is more for the atmosphere than the actual coffee... if i wanted a cup of coffee in a hurry and not sit on the couch, i'd just go to any other fast food joint for less!!
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