Concentrate On High-Grade Coffee, Envoy Urges Kenya

The Nation (Nairobi)

Sunday Nation Correspondent
Nairobi

US ambassador William Bellamy yesterday urged Kenya to concentrate on high-quality coffee and give it a brand name before exporting it.

He said there is a market for high-grade coffee in the US, and that Kenya is likely to be a leader in the competitive world market.

The envoy said there are good prospects for expensive coffee in the US, especially in the upper market, which he said, had not been exploited.

There is a surplus supply in the world market since countries not traditionally known as major exporters are now producing cheap coffee and selling it at low prices, he pointed out.

As a result, the main producers are suffering since their quality coffee which used to be sold in bulk can no longer fetch good prices.

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