Exxon's New Fuel: Caffeine

According to an article in the New York Post today, October 19, 2004, ExxonMobil is serving up a new type premium loaded and its their own gourmet coffee line.

The oil giant is rumored to announce the national launch of its "Bengal Traders" branded java, according to the Post. ExxonMobil invested more than $10 million dollars to buy high-end beans, update its equipment and train its staff on keeping the brew fresh.

ExxonMobil's convenient stores will sell peddle Bengal Traders flavored coffees, cappuccinos and chai latters along with other hot beverages. A basic cup of Joe will cost less then $1.00. ExxonMobil's move comes just weeks after Starbucks irked customers by raising its prices.