Coffee Drinking in Europe
Germans still account for almost two fifths of European spend on coffee, according to Mintel, but the German market has declined by 39% in 5 years while spend in the rest of Europe remains fairly constant. The net effect is a decline in the European market (excluding coffee shops) from 8.5 billion Euros in 1998 to 6.8 billion Euros in 2003.
More than 80% of the population in Germany, France, Spain and Great Britain (GB) drink coffee in one form or another according to the report, ‘Coffee in Europe’. Germany accounted for about half the market value in 1998 but its spend has since fallen from 4.2 billion Euros to just 2.6 billion Euros, accounting for almost all the above European decline. A dip in the UK market (by 10%) has roughly balanced out slight growth in the Italian, French and Spanish coffee markets.
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