Thursday, April 08, 2004

Giant And Transfair USA Partner On Fair Trade Certified Coffee Initiatives

(CSRwire) Landover, MD - Giant Food LLC announced that it will be partnering with TransFair USA, the nation's only independent, third-party certifier of Fair Trade products, to offer five varieties of Fair Trade Certified coffee in all 199 Giant and Super G stores. The Fair Trade Certified" organic coffee is marketed under the brand name Cafe JaVaNa gourmet coffee and is available in five blends - Breakfast Blend, French Roast, Colombian, Sumatran, and Sumatran Decaf.

"Giant has a long standing record as a socially responsible company. Offering Fair Trade Certified coffee to our customers builds on that commitment," said Barry Scher, Vice President of Public Affairs for Giant Food. "Fair Trade Certified is the gold standard of socially responsible certification initiatives. And Giant is happy to partner with TransFair USA to bring the Fair Trade experience to our suppliers and customers."

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