Coffee & Dessert – What an incredible Double Header

Coffee Fest, "the specialty coffee and gourmet tea trade show where coffee and tea business happens," has announced that it will co-locate with the Great American Dessert Expo. Two of the food industry's most notable segments have joined forces to introduce an unprecedented showcase at the Sands Convention Center at the Venetian Hotel June 12-14, 2004. Over 300 exhibitor booths and thousands of industry visitors will converge in magnificent Las Vegas for two great trade events: Coffee Fest Las Vegas and The Great American Dessert Expo.

The combined events will draw a cross section of the food industry and showcase everything related to the unique and growing dessert industry, from basic ingredients and equipment to the most exquisite chocolate desserts as well as the latest in coffees and related products.

Some of the exhibitors who are participating in the Dessert Expo include Atkins Elegant Desserts, Bakers Exchange, Bakery.com, Big Train, Cannoli Factory, Chocovison, Hafner USA, Guittard Chocolate, Innovative Candy Concepts, Las Vegas Food Service Magazine, Nasco, Sephra Chocolate Fountains, Tortuga Rum Cake Co. and Wells' Dairy/Blue Bunny Ice Cream.

"The synergy of coffee and desserts with its many similar interests will best be demonstrated by this co-location," said David Heilbrunn, President of LifeStyle Events. "We are particularly delighted to be working with an organization that has such an extraordinary reputation for producing quality food events."

"It is only natural that pastries, ice cream, chocolate and dessert wines should be in the same venue with the best in coffee and teas," said Mr. Lubinsky owner if I.M.C. New York, New York, parent company of The Great American Dessert Expo. "Co-locating with Coffee Fest presents the trade with an unprecedented opportunity to focus attention on one of the fastest growing segments of the food industry."

Attendee and exhibitor information is available at www.coffeefest.com
for Coffee Fest and www.dessertexpo.com for the Dessert Expo.

ONE ADMISSION BADGE: TWO FIRST RATE TRADE SHOWS!
All under one roof, on one combined show floor, featuring the latest in coffee, desserts, related products, services, great entertainment and education.

Early Bird Registration before May 23, 2004 (save $15. per person.) Combined show attendee fee is an amazing value at only $20.00 per person.

Following May 23rd attendee registration will be $35.00 per person.

Note: children under 13 are not permitted to enter the exhibition floor. Rolling cases of any type are not permitted on the show floor.