Demographics, economy drive coffee consumption

Reuters

NEW YORK (Reuters) - Seniors are drinking more coffee away from home while the influential 18-to-24-year-old sector is drinking more of their favorite brew at home, according to the National Coffee Association (NCA).

"Sixty-plus-year-olds are discovering gourmet coffee while at-home consumption of coffee by the 18- to 24-year age group is rising sharply," a spokesman for the NCA said.

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