SmellTheCoffee.com launches new design and features

Coffee site improves its look and functionality.

November 6th, 2003 – Coffee lovers who are having a hard time finding coffee related information and products will be thankful that an old favorite has undergone a major makeover. Over the last 8 months, SmellTheCoffee, Inc. has been redeveloping its entire look and features to improve the navigation to all types of coffee information.

“Our major focus has been to facilitate navigation for our visitors. We have a tremendous amount of information and resources but a lot of our visitors didn’t realize they were all on our site.” Says John Paulson, CEO of SmellTheCoffee, Inc. “By simplifying the design and using new technologies available we have created what we believe is the largest compilation of coffee information on one site.”

SmellTheCoffee.com (http://www.smellthecoffee.com) already has the largest worldwide directory of coffee shops on the Internet with both browser based and portable device access.“ The coffee shop directory features over 10,000 coffee shops around the world. “This is probably our most popular feature, however we offer a lot more than just a directory. We also allow consumers to shop, explore, learn and discuss their favorite coffee topics.” Paulson added.

Some of these new features include an improved shopping platform called the eCoffeeShop™. This one of a kind online shopping experience allows consumers to purchase directly from coffee shops all over the U.S. It features over 200 unique coffee products. In the “explore” category we have added a directory of coffee websites, a coffee industry employment board and a coffee industry events calendar. The “learn” category has expanded to include new articles, new coffee recipes and other coffee information. The coffee discussion forums are growing daily with the addition of the new forums platform.

“We’ve had an overwhelming response to the new look and features. We look forward to continually improving the experience of our site for our visitors.” Paulson concluded.

About SmellTheCoffee.com

SmellTheCoffee.com is an information portal, e-commerce and coffee community dedicated to the topic of coffee. Launched in 1999 with a small directory of coffee shops it gradually grew into one of the largest coffee consumer resource websites.