Peet's opens first coffee shop in Austin

Specialty coffee retailer Peet's Coffee & Tea Inc. has opened its first Austin coffee shop, near the University of Texas at Guadalupe and 23rd streets, Peet's announced Thursday.

In the store's retail section, the employees, called "Peetniks," hand-scoop and individually bag coffee beans to each customer's request.

Peet's stores also offer a bar where "Peetniks" brew Peet's beans and specialty teas for customers. The Austin location is the company's 72nd retail store.

To celebrate its arrival to Austin, Peet's will be hosting a free coffee expo Saturday and Sunday featuring tastings of a variety of coffees and teas.

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