Saturday, March 29, 2003

82% of Class Sessions are Brand New for Coffee Fest Atlantic City

As hundreds of Coffee Fest attendees return to the show year after year, it is paramount to the Coffee Fest producers that the educational programming continue to evolve and mature with the shows attendees. More than 8 of 10 sessions included in attendee’s Atlantic City registration has been added as brand new or re-created to provide classes that attendees continue to request.

NEW CLASS SESSIONS FOR COFEE FEST ATLANTIC CITY INCLUDE:

Gift Basket Construction & Sales
Deb DeBonis - Specialty Wraps

Ice Blended Drinks – Tools & Techniques - Part I
Cheri Hays – Caffe D’Amore

Flavors in the Coffee House 101
Donald Harrell - Monin

Tea Basics 101 – Teas from around the World
Linda Smith - Divinitea

Ice Blended Drinks – Tools & Techniques - Part II
Cheri Hays – Caffe D’Amore

General Technology for the Coffee Retailer
Lee Alexander – Coffee Shop Manager

Blending for an Italian Espresso
Dr. Joseph John – Josuma Coffee Co.

Opening or Remodeling your Retail Coffee Business
Tom Palm – Design & Layout Services

Syrup Concentrates for Lattes, Granitas, Chai, Smoothies and More
Dan Rafferty – Stearns & Lehman

Tea 201 – Specialty Teas as (a)nother profit center
Linda Smith - Divinitea

Industry Trends- Juices – Smoothies & Your Business
Lydia Wanders – Dr. Smoothie

The Ten Essentials of getting into the Coffee Business
Ed Arvidson & Bruce Milleto – Bellissimo Coffee InfoGroup

Networking your Coffee Shop
Lee Alexander – Coffee Shop Manager

Writing Your Business Plan
Kent Holloway – Fox Hollow Coffee

Operational Systems for More Profit
Ed Arvidson – Bellissimo Coffee InfoGroup

Leading Edge Espresso Business Concepts, Drive Thru, Kiosks, Carts & More
Bob Burgess – Burgess Ent.

Tea 301 – Product Selection & Menu Planning
Linda Smith - Divinitea

Planning and Creating an Effective Menu
Chris Larson – Coffee Universe

Financing Your Coffee Business
Kent Holloway – Fox Hollow Coffee

Boosting Retail Sales through Cause Marketing
Kate LaPoint – To the Point Business Imaging

Coffee Retail Bookkeeping and Profit and Loss Statement Analysis
Rich Shockley – Fox Hollow Coffee Co.

For an up-to-the-minute listing of all of the educational sessions, classes, workshops, special attractions and exhibitors at Coffee Fest Atlantic City, please visit www.coffeefest.com





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