Nestle Strives to Transform China Into a Coffee Drinking Nation

Deep-rooted tea-drinking tradition among Chinese hard to overcome

Global food giant Nestle is resolved to tap China`s coffee market despite the deep-rooted tea-drinking tradition among Chinese.

Josef M. Mueller, president of Nestle China, said that the company had successfully introduced coffee into other countries renowned for their tea culture, like the United Kingdom and Japan.

As for China, Mueller expressed his belief that his firm will also succeed in turning the Chinese into coffee drinkers.

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