New Gourmet Coffee Organization Formed Dedicated to Robustas

The formation of the World Alliance of Gourmet Robustas was announced during the Coffee Conference of the Tea and Coffee World Cup, in Kuala Lumpur, on September 27. The Alliance aims to be a forum and a group uniting all those, in the coffee chain, interested in producing and marketing fine washed robustas which belong in the Specialty Coffee sector.

The Alliance has been founded by Pierre Leblache, of ConsultAbroad in New York, with a number of producers, exporters, importers and other coffee professionals.

Its offices are located at 360 east 72nd Street, Suite C 3000, New York, NY 10021, USA. Tel +1 (212) 737 2548 Fax: +1 (212) 570 5947 email: info@wagro.org. The alliance's web site is www.wagro.org -- In French, the Alliance is called Alliance Mondiale des Robustas Gourmets, and its website is www.amrog.org

Attached is the announcement made by Pierre Leblache during the Kuala Lumpur World Cup, explaining whay such a group is needed and what its objectives and functions will be

Kuala Lumpur, World Alliance of Gourmet Robustas.doc