P&G brews big plans to hook coffee drinkers in their 20s

Cliff Peale USA TODAY

After losing the battle for the thirsts of an entire generation of soft-drink lovers, Procter & Gamble wants to teach the next generation about coffee.

Despite a big cutback in its food and beverage unit, the maker of Folgers and Millstone says it can increase sales of the two brands by concentrating on new consumers in their 20s, as well as veteran coffee drinkers.

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