East African coffee growers fight back

Falling coffee prices have hit producers hard

Coffee growers in East Africa have started to fight back against the crippling price drops which have hit their industry by using techniques learned from the worldwide success of Champagne.

They plan to create an 'appellation' - a marque which guarantees coffees come from the best regions, with the best production methods and promise the best taste.

It echoes the French system of protecting high-value wines by banning imitators.

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