COFFEE FEST TO LAUNCH FAEMA LATTE ART CONTEST IN SEATTLE

NEWS
For Immediate Release
Contact: David Heilbrunn
206-275-3175 x13

COFFEE FEST TO LAUNCH FAEMA LATTE ART CONTEST IN SEATTLE
Seattle is considered to be the coffee capital of the country, and it’s fitting that the latte is considered to be an art form here.

For the first time in the United States, Coffee Fest is proud to present the Faema Latte Art Competition at Coffee Fest Seattle, November 8-10, 2002 at the Washington State Convention and Trade Center. Baristi from all across the globe will be invited to show the world their best free pour art.

“This competition is going to be incredible,” said David Heilbrunn, Coffee Fest Show Manager. “In addition to applicants from all around the Seattle area, we have received interest from barista in Kansas City, Logan, Utah and even England.”

Taking a different spin from the traditional barista contest, the Latte Art contest will elevate the barista’s know-how and focus more on artistry and creativity rather than the mechanics of espresso extraction.

Shapes like rosettas, hearts or apples are created by the way the steamed milk is poured into the espresso. It takes special technique, an artist’s eye and lots of practice to create the frothy form.

With preliminary rounds from 9:00am to 12:00pm on Friday and Saturday, contestants will each have five minutes to produce their best free pour art. At the completion of the five minute period each contestant will select their favorite pour as their one contest submission. Five semifinalists will advance to Sunday’s final round from Friday and Saturday’s preliminaries. On Sunday, the top ten competitors will face off and the Free Pour Latte Art Champion will be crowned, courtesy of FAEMA espresso machines and Tea and Coffee Trade Journal. The winner walking away with a cool $1,000 cash, with 2nd prize $500 and 3rd place $250.